The Challenge of Traditional Analysis

Traditional data analysis often falls short in providing the complete picture. It tends to simplify the complex journeys users take, focusing on linear progressions from point A to point B. However, user behavior is rarely so straightforward. Users may take unexpected turns, influenced by variables that conventional tools cannot track or interpret.

For a e-commerce example, imagine a funnel chart visualising the drop-off at each stage: from a Homepage visits to the Product Page, Cart Additions, and completed Purchases.

This visualisations helps identify where potential customers are lost, but it doesn't reveal why they leave or where they go next

CONNECTING THE DOTS WITH GAZETE

Gazete's algorithm stands out by providing a comprehensive view of the user journey. Here’s how we do it:Multi-dimensional Tracking: Instead of just following the most common paths, Gazete identifies all possible routes taken by users, providing a fuller understanding of their experiences.Predictive Insights: By analyzing historical data, our algorithm predicts where users are likely to go next, allowing businesses to better prepare for future interactions.GAZETE’S ALGORITHMGazete's algorithm changes the game by providing a detailed map of actual user behavior on the site. Instead of guessing why users drop off, Gazete reveals the paths they take, including unexpected detours that traditional analyses miss. For instance, Gazete might uncover that users interested in eco-friendly kitchenware frequently visit blog posts about sustainability before making a purchase.

HOW GAZETE CAN HELP YOUR TEAM

By using Gazete, the marketing team of our eco-friendly e-commerce site can:Optimize the Funnel: Understand not just where but why users drop off or convert, refining marketing strategies accordingly.Target Audiences More Effectively: Create segments based on real behavior patterns, improving personalized marketing efforts.Enhance UI/UX: Adjust the site layout and content strategy to align with user interests and behaviors, like highlighting blogs.